Archive: 2026-09-15 · Published 2026-10-08

Build the Brief Before the Bot

Build the Brief Before the Bot — original article cover

Today in AI News | AI K9 Codee

A clear work brief makes the result easier to produce, review, and repeat.

A vague request such as 'help with marketing' gives an assistant too many decisions at once. It must guess the audience, the offer, the format, and the finish line. The result may look impressive while missing the thing the business needed.

Before choosing a model or building an agent, write a short brief. Five company signals show why that preparation matters across connected tools, knowledge projects, office work, and creative production.

OpenAI adds connections without defining your process

OpenAI added remote MCP connections and background tasks to the Responses API.

Tool connections can make an assistant more useful, but they do not tell it what a successful job looks like. A bike shop preparing a seasonal promotion should define the approved offer, the audience, and the draft destination before connecting extra systems.

The brief should name permitted actions. Reading an approved price list is different from changing it. Preparing a draft is different from sending it. Put those boundaries in plain language and make the result reviewable. A connection expands what the assistant can reach; the brief explains what it should accomplish.

Source: Responses API connections

Anthropic gives the brief a reusable home

Anthropic introduced Projects to organize knowledge, instructions, and related Claude conversations.

A project can keep instructions and reference material together for a recurring task. A tutoring business could store its tone guidance, approved service descriptions, and a model of a helpful inquiry reply.

Keep the brief short enough that a new staff member can explain it. Include the audience, the facts to preserve, the output format, and the reviewer. If the task changes, update the instructions rather than collecting contradictory notes. Reuse is valuable when the team knows which version is current and why it exists.

Source: Claude Projects

Google emphasizes the people who do the work

Google published an adoption playbook emphasizing training, employee participation, and useful workflows.

An adoption program becomes practical when staff can recognize their own daily tasks in it. Ask the person handling appointment inquiries to describe where time is lost, then build the brief around that friction.

A useful pilot might prepare an internal reply draft from an approved policy. The staff member reviews it and records corrections. This produces feedback about the actual process, including issues the owner may not see. The business benefits from a workflow its users understand and can improve.

Source: Gemini adoption playbook

Microsoft's workflow direction needs a finish line

Microsoft described business uses of Copilot and agent-based workflows.

An agent can be asked to prepare a weekly operations note, but the brief must say what belongs in that note. A retail manager could require low-stock items, unresolved customer issues, and decisions needing approval.

Specify the source for each category and the person who handles exceptions. If inventory records disagree, the output should show the conflict. If there were no unresolved issues, it should say so instead of inventing activity. The finish line is an accurate management note that supports a decision, not a long report.

Source: Business agent workflows

Adobe's creative work still begins with direction

Adobe showcased Firefly-supported creative exploration in its Times Square campaign.

A visual brief should identify the real product, the desired feeling, the required text, and the space where the artwork will appear. A garden shop might request one calm seasonal image with room for an editable headline and contact button.

Include what would make the result misleading. An image should not show plants, stock, or services the shop does not offer as though they are available. Save the approved visual direction alongside the offer text. This helps later variations remain recognizably part of the same campaign.

Source: Firefly creative campaign

Try this in your own workflow

  1. Name one task and the person who will use its result.
  2. Write the audience, approved sources, required format, and definition of complete.
  3. List the actions the assistant may take and the actions that require a person.
  4. Include one difficult example so the brief explains how uncertainty should be handled.
  5. Run a small trial and revise the brief using the reviewer's actual corrections.

The brief is part of the product. It makes the work easier to request, the result easier to check, and the process easier to hand to someone else. A few clear sentences can remove hours of avoidable revision.

Give the customer a clear next step

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