Core
Open gym access
Base access, community classes, and foundational accountability.
Membership stack
Membership pages should separate access, coaching, and challenge support clearly.
Fitness sites convert better when members can see the difference between base access and higher-touch transformation support.
Coaching
Performance membership
Program design, coach check-ins, and stronger structure for serious members.
Transformation
Challenge lane
Short-term intensity, progress tracking, and more visible outcomes.